Can the Footer improve my SEO?

Yes. The footer is one of the elements of any good website that can boost the overall amount of traffic coming to your site. This is where you work on boosting the ranking of the collection of your pages and even the collection of your sites. The top of every page is SEO optimized for a specific subject which is supported by the page itself. The bottom of all your pages is SEO optimized for a wide range of subjects that is covered by your entire site.

In the recent past, the footer was where you placed the copyright statement and perhaps the link to the site map and the privacy policy. Later, websites started showing links to other important web pages or categories within the same site following the all pages should link to all pages within a site thinking. Today, the footer is used as a basket with all the important keywords and key-phrases.

All you got to do to use the footer for your site’s SEO is add a bunch of lists (<ul> , <li>) with relevant keywords. Ideally you have a page for each keyword and the list is actually a list of links to these pages. This optimized footer shows up on every page of your site – and vualla! you are keeping web crawlers happy.

Can the Footer be Pretty?

Of-course. While this is not a new concept, lately I see a trend in footers where they seem to receive more and more love from their designers and webmasters. Here are some screenshots from footers I thought looked good while delivering a nice SEO optimization advantage:

Cnet.com's footer

nytimes.com's footer

dailyseoblog.com's footer

The footer has, and is, evolving all tFooters In Modern Web Design: Creative Examples and Ideashe time. The latest trend seems to show that the footer is gaining brains and beauty. Most importantly, the footer is often overlooked but in fact, it is a great SEO tool!

Additional SEO and Design in Footers Resources:

• Importance of footer text in SEO
• Footers In Modern Web Design: Creative Examples and Ideas
• Web Design Elements : Footers

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This article highlites the a similar line of thought for successful web firms: they target what their clients need not what they can do with technology or design. Hence this comes to remind us that websites, in any aspect: design or web development, are here to serve the business. A website is just a tool not the goal.

This comes accross with our line of though at Activo: each one of our proposals begin with what are the goals in this project. In other words, what will we achieve by the following web development project?

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