3 Steps to Increase Your Website’s Traffic with Popular Keywords
These days it is all about SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Especially now with the financial and real estate markets in turmoil, businesses seek to conserve resources and perhaps try the alternative to online advertising; seo with keyword targeting.
The following three steps will help you refine content based on a list of selected keywords:
1. List Targeted Keywords
Make a small list (5-15 keywords) of keywords that relate to your industry. Only you will actually know what keywords relate best to your business and services. What you want to remember is to list keywords that you assume your target audience will search for not necessarily keywords that describe your services directly. Notice that keywords can also be key phrases, meaning 2 or 3 keywords that are joined together into a phrase.
2. Refine the List of Targeted Keywords to Targeted and Popular Keywords
Use one of the following free services (or all of them) to refine your list:
- Google Adwords Keyword Tool (External)
- SEO Book Keyword Suggest Tool
- Wordtracker – Free Keyword Suggestion Tool
These free tools give you a list of related keywords and key phrases with the relevant popularity and lots of other statistics. For example, we provide services for clients who power their ecommerce sites with ZenCart. I typed ‘zencart’ into Google Adwords Keyword Tool and it shows that some of the most popular key phrases are ‘zencart hosting’ and ‘zencart templates’. As a result, pages that relate to ZenCart should have these key phrases in the text. Perhaps I will separate the zencart list of keywords from the rest of the keywords, etc.
3. Develop Content Based on Targeted Keywords
Now that we have a list of refined keywords, it is time to do something about it. Develop or refine your content around these keywords.
Of-course in each website there will be a hit or a miss. Keep exploring for new keywords on a regular basis and make sure to keep tracking the results or any changes that occur as a result of your refined content.
Do you want to share your methods of achieving high levels of targeted traffic?
