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Inspiring Commentary Article on Web Design Practices

August 27th, 2008

Written by Kimberly Elam, Web Design by Design made me think twice before running to draft the next web site design with our designer. This same minimalistic approach of almost too little but just enough to make a clear point approach is great because it begs for more. As Kimberly puts it, the user remains hungry for more information. And guess what they will probably do? call or email for more information!

This article highlites the a similar line of thought for successful web firms: they target what their clients need not what they can do with technology or design. Hence this comes to remind us that websites, in any aspect: design or web development, are here to serve the business. A website is just a tool not the goal.

This comes accross with our line of though at Activo: each one of our proposals begin with what are the goals in this project. In other words, what will we achieve by the following web development project?

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